As smartphones are becoming a constant shopping mate, integrating Beacons with the system is transforming the in-store experience for customers as well as a boon for marketers. By using this technology, instant promotional offers and other useful information can be made readily available at customer’s fingertips in practically no time.
“Beacon technology is becoming prevalent gradually in day to day life and following the footsteps to become the next big trend for a comprehensive digital strategy.”
Although the true potential of its abundant benefits is yet to be realized by businesses, beacon technology is definitely here to stay!
Beacons are compact wireless devices that transmit signals continuously to other nearby devices by making use of low-energy Bluetooth (BLE) technology. Fundamentally, they make use of proximity technology to discover the nearby human presence and offer personalized, insightful, location, informatory and contextual information.
Beacons are physical devices that can be placed anywhere and use a battery for operation. One-way signals are transmitted in a limited time zone to communicate with other devices that have receivers on it. They are most popularly utilized in proximity marketing, product identification, indoor navigation, and payment systems. The scope of Beacon-based devices is wide and can be applied in businesses involving retail, food and beverage, healthcare, entertainment, hospitality, museum, and art galleries.